The bakeshop created bread buns, french bread, puff pastries, muffins, and sandwich bread to meet the demands of an expanding customer base. Soon after, Goldilocks would become a direct supplier to top-tier food conglomerates such as Mcdonald’s Philippines. The 1980s started with Goldilocks ready to meet industrial demands. This eventually resulted in numerous catering opportunities for Malacañang functions, including Pope John Paul II’s 1981 visit for the beatification of Saint Lorenzo Ruiz. Goldilocks also started its catering business in 1969, and the first customers were Philippine Airlines, Filipinas Orient, Air Manila, and Monte de Piedad. The brand opened a second store in Mandaluyong two years later, and the first commissary was established next to the third branch. “They served short orders” of ham sandwiches, sotanghon and pancit palabok, fresh lumpia, arroz caldo, ham sandwich, and halo-halo to Goldilocks customers. Their continued success prompted them to open a coffee shop one year later.
The goal was to make it much easier for kids and their moms to remember the bakeshop’s name and represent good fortune and prosperity. Maria Flor, a third sister, suggested naming the company “Goldilocks,” after the character from a fairy tale.
In 1966, two sisters, Clarita and Milagros, and their sister-in-law Doris decided to open a small bakeshop on Pasong Tamo Street in Makati.
